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Tree Home About Kitchen Farm People Product Culture News Secrets Contact All Featured , News {Organic} Transition North Featured , News Private Mango Webinar Featured , Kitchen Mango & Blackberry Cheese Danish Featured , News Mango Difficulties Continue (Crop Report) Featured , People David (OG) & Goliath (CV) Featured , News A Little Crop Update Culture , Featured , News , People #CelebrateMexico #CelebrateMangoes Featured , Product The Art of the Mango Display Featured , Kitchen Culinary Prowess Featured , News {Organic} Transition North May 10, 2024 Positive direction forward, propelled by consumers When times are tough, as they have been for the mango industry it’s important to keep perspective, something I can be both good and bad at as stress can get the best of me, just like it does all of us. But perspective is important and there is no better place to find produce perspective than through those that have boots on the ground. My latest crop report is speckled with a lot of positivity and a reminder that even when times are tough its possible to create a chain of success throughout the entire chain….from orchard to table. I’m not denying its been hard, I’m simply acknowledging that by working together we create a thriving mango environment that moves forward, despite the setbacks! I recently had the pleasure of attending the Four Seasons Fresh Fest for the second year in a row. This even is truly an amazing experience. I don’t often work a booth, Id always rather work a tasting and cutting demo at retail, but this even is the one that gets me off my busy butt and on a plane into the middle of Pennsylvania. I do it because it puts me in touch with the fruits of all of our labor and this year I needed that more than most. Meeting with a multitude of small, medium and large retailers and produce managers along with the sales people that engage with these folks daily gets me to the heart of the selling side and a closer perspective of the shopper, who essentially rules all. I get the opportunity to understand various problems from different perspectives, sow seeds for solutions, and foster human connections. It’s a reminder that our interactions are about more than just transactions. During the same eventful weekend, we had the pleasure of directly connecting with consumers at one of our Mango Tastings & Cutting Demos during the grand opening of a new Nature’s Food Markets store in New Jersey, alongside Four Seasons . This opportunity not only deepened our insights, spread more #MangoJoy more directly from farm to table, educated more mango shoppers and as one person put it, ” sold a sh*it ton of mangoes!” Despite the persistent challenges faced this mango season, which I have continuously reported on, I made a remarkable discovery during my excursion east. Despite the difficulties, customers and consumers continue to experience significant #mangojoy, driving consistent and profitable sales of #muchosmangoes, and remaining relatively joyous and excited about mangoes despite the higher market prices we’re all grappling with. My latest crop report is set against the backdrop of this – it’s viewed through new mango blush-colored lens. In essence, I see a lot more positivity, and I’m certain that all of us who have been toiling behind the scenes, especially Jose Angel Crespo , who bears the most stress of any of us, can appreciate this newfound perspective. Bottom line the season is tough, and it is expected on the organic side to remain tough for several more weeks before we feel some respite when production transitions to the more voluminous production zones in the north, where our main packhouse Empaque Don Jorge- Latin Americas largest hydrothermic mango packhouse, eagerly awaits packing more fruit. Continue Reading… Featured , News Private Mango Webinar April 29, 2024 Schedule a private zoom or pursue the interactive PDF at your own pace It’s time to promote! It’s time to, engage, excite and entice consumers with all things MANGO! Outside of the stabilizing volumes and downward trajectory pricing, we have all the value added components to BUILD and GROW and SUSTAIN your organic mango programs. Our helpful MARKETING WEBINAR will guide you down the path to Crespo Organic mango success. We offer private 30-minute Zoom sessions for your sales and marketing teams. Alternatively, individuals can explore our Interactive PDF at their convenience, delving into all our sweet educational resources at their own pace. Learn the ins and outs of the program, from orchard to table, and empower your team with valuable insights for not just optimal mango program growth but total #MANGOJOY – we want to create a mango environment where everyone is dripping in success. Continue Reading… Featured , Kitchen Mango & Blackberry Cheese Danish April 26, 2024 A nostalgic childhood memory and an easy {mango-centric} weekend endeavor As a child, I adored cheese Danishes. Back then (yes, I’m that old) local bakeries were abundant, crafting freshly baked goods daily. Starbucks hadn’t emerged yet, so those artificially flavored, preservative-laden pastries were rare, mainly found in gas stations, packaged for on-the-go consumption. Ironically, even those seemed fresher than today’s Starbucks versions, which appear designed (and grossly) to last indefinitely. One particular cheese Danish memory from a bakery in Solvang, CA, remains etched in my memory after spending a day there with my dad as a kid. If you ever find yourself near Solvang, CA, a quaint Danish settlement nestled just off the coast in the Santa Ynez Valley amidst vineyards and European-style bakeries, you must indulge. The town still exudes Danish charm, and its bakeries craft the perfect cheese Danish, often with the freshest California fruits transformed into delectable jams strewn atop the Danishes. A cheese Danish is a pastry with a creamy cheese filling encased in a flaky pastry crust, sometimes enhanced with fruit jam. It’s a cherished pastry worldwide, especially in Denmark, and it’s everywhere in Solvang! Continue Reading… Featured , News Mango Difficulties Continue (Crop Report) April 17, 2024 Planning, committing, flexibility and a love of small things key to success Currently mango markets are confusing. There is a lot less fruit on the trees in comparison to previous years. While there is fruit available, it tends to be smaller in size. Ataulfos are more abundant (overall) compared to previous years, yet they are also smaller, and with an extraordinary, heightened demand. Despite an increase in the number of orchards in production, actual yields are proving to be inconsistent and generally lower than usual. Organic production is generally a smaller portion of large so anything lower in yield makes the gap more profound. Conventional markets are flooded with small fruit, lacking larger options, and the pricing on the market hides some of the nuances, after all if there are no 14cnt Ataulfos, what does it matter is the price is lower? Michoacan is in full swing and mostly producing 12cnt sizing on conventional rounds. Growers are hesitant to accept lower prices and are holding out for best offers, they are in fact seeing less fruit yields first hand. EMMEX reports show some good numbers, but they don’t really place them against the backdrop of the insatiable demand. Guatemala is producing good volumes (only conventional) but they only have 10-12cnts, adding to overall volume numbers in all reports but also adding to the generally lower conventional prices. Many current conventional contracts are viewed as loss leaders. The real question is really if the wall of mangoes everyone keeps talking about is real or merely a mirage. Either way its important (as I always say) to sperate the organic and conventional if we want organic programs to be successful. Organic programs take a lot of precision, which means we have to at some point drown out the conventional noise. Organic and conventional mango...